Sales Tip # 3 - Be Remarkable


Currently there doesn't seem to be a surplus of customers. There are fewer customers walking through the door. Even though many businesses are closing, there seems to be a surplus of businesses and salespeople going after our customers.

Letís face it, in this Ďsurplus societyí there is a surplus of similar flooring stores, employing similar people, with similar educational backgrounds, selling similar flooring products, with similar prices and similar quality. And even salespeople are using similar methods and tactics to sell the customer. The customer is drowning in a sea of similarity. Is that why many potential flooring customers walk out scratching their heads and postponing their purchase? Similar can be confusing.

I believe if there is nothing very special about your selling, no matter how hard you apply yourself, you wonít get noticed, and that increasingly means you wonít make very much money. To stand out in this sea of similar, you must be remarkable.

Remarkable is defined as: Worthy of being remarked or noticed; noticeable; conspicuous; hence, uncommon; extraordinary; notably or conspicuously unusual; extraordinary.

Remarkable doesn't mean remarkable to you. It means remarkable to your customer. Is she going to make a remark about you? If not, then you're average, and average is for losers. Being noticed is not the same as being remarkable. Running down the street naked will get you noticed, but it won't accomplish much. It's easy to pull off a stunt, but it doesnít help you sell more.

When you're remarkable, customers talk about you. Extremism in the pursuit of remarkability is the answer. In fact, it's practically a requirement. You must practice extremism to be remarkable. You must be extremely good at engaging and talking to strangers, extremely good at asking questions and building relationships. Yes, you must be extremely good at selling. But in order to be remarkable you must be extraordinary, thatís ordinary with an extra. You must serve the customer to the extreme.

You should have such an extreme effect on your customer, that she will feel compelled to remark about you to others. You should always be searching for those extreme things that can make you remarkable. Remarkable things are on the edge.

Here are two things that will make you remarkable.

1. Make your customer feel important.
2. Do something unexpected.

If itís extreme and surprises them, you have done your job. Are you remarkable or are you similar?

Thanks for reading.

Sam Allman
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